Label-chasers have long hightailed it to Bond Street, Oxford Street, and Regent Street for a fashion fix. Now, those in the know are making their way east to an edgier up-and-comer: Shoreditch’s Redchurch Street. Within the past seven years, this once-shabby lane has become ground zero for international, indie, and trendy brands. Here’s our hit list.
Test Your International Fashion Label Know-How
Redchurch Street is a savvy shopper’s sanctum for discovering new names, many with international roots. Toward the western end, check out the chic Parisian clothing carried by Aimé London, or drop into French fashion house A.P.C. An outpost of Swedish denim line Nudie Jeans is at home here, as well as Italy’s Versus Versace, and Eizenstein, an avant-garde multi-label shop carrying designers from Korea and Japan. Plus, a hotbed of trendy menswear boutiques round out the mix. There’s Hostem, carrying culturati-approved names like America’s Philip Lim and Belgium’s Ann Demeulemeester; Western Assembly, with a curated collection of European contemporary clothing; and Kinoko, a carefully curated collection of high-end indie men’s labels and more.
Seek Out A Selection Of Eclectic Home Goods
The quirky mix of merch at Labour & Wait is a local favorite for functional-yet-beautiful design—think enameled cooking pots styled beside chic stationery, books, and select accessories. Next, pop into The Modern Society Store to browse a concise collection of fashion, homewares, literature, and artwork (plus refuel at their cosy cafe). There’s also the stylish Finnish artisanal design store Klaus Haapaniemi & Co, filled with enviable lifestyle products, and toward the eastern end, slide inside Monologue to ogle furniture and home accessories by emerging designers.
Hot on the heels of Redchurch Street’s trendsetting boutiques is an equally chic roster of beauty parlors and barbers. Pop into The Painted Lady, a 1960s-70s-themed beauty parlor, or get your beard reshaped and expertly groomed at men’s favorite Murdock. Barber & Parlour services both men and women in refurbished warehouse digs, and there’s also an outpost of Radio Hair Salon.
Take A Well-Deserved Break
Even just six blocks of serious shopping can leave you in need of a recharge. Grab an espresso and snag a street-side seat at Allpress, a busy cafe known for its ethically-sourced coffee beans or visit Albion at the Boundary for pastries from it’s in-house bakery. The beautifully designed “teatailer” T2 is also worth a stop for a free sample or a visit to the aroma tables. For something more sophisticated, imbibe in a cocktail from The Redchurch Bar’s extensive list while you decide how to lug all your shopping bags back.