Crocodile Dundee Remake Not to Be
A travel campaign made one of the biggest splashes among the commercials at Sunday’s Super Bowl 52. Aired during the second quarter, the spot began with the look and feel of a movie trailer for a Crocodile Dundee sequel featuring Danny McBride as the goofy second generation Dundee and Chris Hemsworth as his local tour guide. The ad even had a quick cameo by original Dundee actor and creator Paul Hogan.
This followed a faux trailer that had made the rounds on social media in the weeks leading up to the Big Game. Partway into 60-second spot, viewers found out that it wasn’t a trailer at all: “This isn’t a movie. It’s a tourism ad for Australia.” It’s not clear exactly how much the tourism board paid for the ad, but the average spend for a 30-second spot was reported to be roughly $5 million. Tourism Australia said this was part of a $27 million U.S. marketing campaign, their largest since 1984. Sunday’s Super Bowl was watched by close to 100 million people. Many of them liked the ad so much that it spawned an online petition for an actual sequel!
Lake Tahoe Ski Resort Goes Green
Squaw Valley Alpine Meadows has announced plans to be the first major ski resort in the U.S. to use only renewable energy. Working with electric service provider Liberty Utilities, Squaw Valley has pledged to cut its carbon footprint in half by the end of 2018. To achieve its goal, it is moving to 100% clean and renewable energy from its current use of 75% natural gas.
The resort, voted Best Ski Resort three years in a row by USA Today, will be using batteries made by Tesla at its Gigafactory near Reno. Using the batteries will allow for carbon savings roughly equivalent to the electric use of more than 900 homes. The move, which the resort says makes as much financial sense as it does environmental sense, is not its first sustainability-driven decision. In the past, they’ve banned plastic water bottles and promoted ride sharing for visitors. Also following the trend towards sustainable skiing, last summer Colorado’s Vail Resorts Company made a promise to work towards zero net emissions, landfill waste, and net operating impact to forests and habitat by 2030.
B.C. Woman Travels to 195 Countries…and more
A Canadian woman recently traveled to her 200th country (by her own count), and she isn’t done yet. While there are officially only 195 countries in the world, Katrin Sif Einarsdottir counts disputed territories, tiny kingdoms, and hard-to-reach islands among her bucket list destinations. Einarsdottir celebrated her 30th birthday in what she thought was her 200th stop, Mauritius. Later, she did a recount that revealed it was actually her 201st, having hit the 200 mark a few days earlier in the Seychelles. Einarsdottir grew up in Chilliwack, British Columbia and was born to an Icelandic father and Guyanese mother. As a 23-year-old in 2010, having already seen 53 countries, she vowed to see the world. Einarsdottir’s travel list includes 240 countries or destinations. She documents her travels on her blog and Instagram page, so you can follow her on the rest of her journey there!